Missy Martin Has An Opinion About The Future Of Online Advertising

If you have an online business, you’re probably very aware of how “Social” the web has become lately.

So what does that mean for your online business? Whether you want to make a lasting first impression with a “Hot” new venture, or reinvent your existing brand, you will need to inform the World! But how? You should try online marketing! But before you do, I have some thoughts on some the best ways to go about it.

In My Opinion: Advertising today is seldom executed correctly.

Coming on “jokingly” strong with your pitch and mile-long sales page will (surprisingly) work, as long as you call it what it is. Why? Oh! Yes, yes! Because we’ve realized that people aren’t stupid! (well, actually we’ve known that). However, that is not the reason why the need for smarter advertising exists today, but rather, the reason why the need for smarter advertising exists today is simply because we have done everything else! As a free-thinker and natural born marketer, the choice to evolve is my only option. And if you think about it, when has “Living in the past” ever shown to be a benefit in the world of advertising anyway? The Economy will change, priorities will shift, and with them, so will peoples needs. Whether we choose to approach those needs through viral videos, simple on-line shopping carts or Twitter campaigns, we should be coming from an honest place. Not just swooping in from the other side of a two-way mirror with false empathy; and the “Solution Of The Century”. Or, just call it what it is, and make the sale.

Missy Martin is an ambitious young women from Dallas, TX, who hopes to become successful enough to soon live (extremely well) in the Upper East (or West) Side of Manhattan. She is an entrepreneur, CMO, Social Media Consultant and author of the blog, "Missy Martin | New Media Genius." Quickly gaining in popularity, the blog, which started out as just a small personal side project, was recently voted one of the "Best Marketing And Social Media Blogs Of 2009."

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