A 24 Question SIGN-UP Form? Are You OUT of Your Mind?

To the site owners out there still locked into their old ways and “ten-year ago” thinking, here’s the tip of the decade: You better get current, or you’re gonna lose leads.

Listen to what just happened to me on the web, and take notes, because as an online business owner, this is your worst nightmare.

I WAS about to register to a website.

Then I was hit in the face with a twenty-four question registration form.

Uh…did I mention none of those questions were optional?

[-Yikes-]

I then picked up my jaw from off the floor, and proceeded to my blog to make an example out of your horrid, horrid mistakes. And now you’re all, “Good Lord! WHAT did I do to deserve THIS? Simply because I had a few too many questions in my sign-up form Miss New Media Genius??? REALLY??“

No, it’s because you made the grave mistake of assuming I, a potential customer, cares that much about you at this hopeful, yet very fragile stage in our relationship, that’s why.

See, its true, I may indeed be interested in what you have to sell me, but not that much, cowboy. If I have miraculously decided to follow your steps to reach this moment, which to you by the way, is the most choicest of moments imaginable, then YOU should make every step I have to take from now on, as pleasant as humanly possible. I already assume that your selling my email address and I’m still cool with you…that’s all fine, I dig. But I draw the line when it comes to potentially giving you, and who knows how many others, any more information than that.

Not to mention it shows a complete disregard for my time…but that’s another story…and oh, there is just so much wrong with your sign-up form! I can count the mistakes on both hands and all ten toes! Almost as many as your number of questions….not quite though! [-wink-]

And ooh…I was even gonna pay for the more premium, recurring subscription service you offer too…ouch;(

Fact: Today, more than ever, we Internet people are in a damn hurry. Get us in and get us out, just like that, Jack…or we’ll go on to someone who will. You feel me?

Missy Martin is an ambitious young women from Dallas, TX, who hopes to become successful enough to soon live (extremely well) in the Upper East (or West) Side of Manhattan. She is an entrepreneur, CMO, Social Media Consultant and author of the blog, "Missy Martin | New Media Genius." Quickly gaining in popularity, the blog, which started out as just a small personal side project, was recently voted one of the "Best Marketing And Social Media Blogs Of 2009."

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